Ads with GPT
Hey everyone,
Here’s my approach to creating content with ChatGPT and GPT-3. Spoiler alert: Context is key! I talk a lot about my AI creative process in “Art of Light” which is a freebie if you join my newsletter. Check it out. Newsletter sign up here:
I hope you enjoy the video. If you’d like more of these let me know in the comments. I’ve been considering diving deep into this topic but don’t know if the interest is in the community yet. Your comments will help me get moving if y’all want more.
Well, I hope that was useful. Here’s the key take-aways:
AI systems provide results more aligned to your expectations when you give them context of what you want. Building that content is called Prompt Engineering.
If you are already great at writing ads then WRITE YOUR ADS, you don’t need to inject AI just because. Use your human super-powers if you have them.
If you’re not great at ads, then use what AI produces as a jumping off point to craft your ads. Take what comes out of AI and ADD VALUE to it with your human intelligence. Remember, don’t just copy and paste, add some of your authentic self to the content.
AI doesn’t know what it’s talking about sometimes so make sure you check what comes out of the system to ensure it is accurate (fact checking is key :) ).
Happy creating!
Special thanks:
Cover Photo by Akwice: https://www.pexels.com/photo/red-led-light-with-silhouette-of-a-man-3094799/